WE Technology, Strategy & Business

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Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Thursday, August 9, 2007

Why Apple Should Buy Facebook

Apple has positioned itself well in the upscale niche market of high end consumer electronics. Practically everything that Steve Jobs touches turns to gold. In terms of strategy taking over Facebook is not only bold, but beautiful as well.

First of all, facebook user base, is one of the main target groups for Apple's main product lines. College students, highschool students, and young profesionals are important driving forces behind Apple's growth in both consumer and computer products. Most importantly Facebook allows an important outlet for integrating its computer base with a strong online community.

Instant photosyncing, integrated address book services and great iChat connectivity. Furthermore, the iPhone offers even greater hardware/internet/connectivity integration which in combination with facebook services can turn an Apple/Facebook combination into gold.
Internationally, Facebook integration could drastically enhance the sales base of the iTunes store.The cash flows coming from advertising would also add another value driver to Apple's general business framework.

Facebook has made it clear that it's not in the business to be taken over. It has taken a rather strong willed and independent approach. But as Facebook becomes bigger and complex it could use the help from Apple in terms of usability and user interface. So even if it resists the future pressure from Google, Apple, Yahoo or another rogue party, it is going to need big friends in the big league. Zuckerberg, young as he may be, seems to have a clear vision where he wants to go, and it doesn't seem he's easily swayed by billion dollar offers. Partnership or buyout, whoever buys Facebook shurely needs deep pockets.

Sunday, June 17, 2007

Gubuntu- Google and Linux

Gubuntu, Glinux or Ginux could all be worthy names if Google were to seriously consider entering the platform battle. A more united and professional Linux front headed by a behemoth such as Google could help Linux achieve a mainstream market.

Dell's move to offer computers with linux instead of the standard windows configuration is indicatory of future trends. Dell has realized it needs to listen more carefuly to what consumers and business wants, instead of complying to the usual Microsoft platform hegemony. Google's wellestablished name and market access could act as a fitting catalyst to make this possible. A linux strategy would make them more independent from Microsoft and allow them to capture and access a growing market share of Linux based platforms.

Looking at the adoption rates of Apple Computers in family homes, I do believe that Google's venture into the desktop market would come at the right time. Many current computer users either have to opt for a new pc to comply with the hefty standards of Microsoft Vista or instead buy an Apple. Google could capture significant market share from those people unwilling to buy a new computer, but who are fed up with the limitations of Windows XP.

More and more applications are web based, therefore an OS should only serve as a platform to serve those applications. This platform should be secure, lean and efficient. Currently XP and Vista are far too clunky to offer the support and dedication that a web based platform requires. The internet, not the OS, is the sandbox of human-computer and human-human interaction. Microsoft only seems to accept this unwillingly with their OS. On the other hand, Xbox 360 is a far better future oriented product than Vista will ever be.

Coming back to Google, they do have the pockets and engineers to make Gubuntu or Glinux possible. As both a mac and pc user I can only applaud it if this ever happens.